2014 July Creative Research: Retail Redux

By Corbis

Remember back when everyone was predicting the fall of brick-and-mortar retail? Well, it’s not looking as though we’re going to see that happen anytime soon. While much of our time – and money – has migrated to the online space, more people are longing for an era when shopping was simpler.

Today, over 90% of sales take place in physical stores and 71% of Gen X and Gen Y say that they actually prefer shopping in brick-and-mortar stores, with many enjoying the help and expertise of salespeople and shop owners. As we amass strings of forgettable usernames and passwords and become …read more

Via: Corbis blog