The Daily Edit – Portland Monthly: Michael Novack
By Heidi Volpe
Portland Monthly
Art Director: Michael Novack
Photographer: Andy Batt
How often do you have celebrities on the cover? Is this a unique cover story?
This is actually almost unheard of for Portland Monthly. As a city mag, our covers tend to stick to standard tropes such as Best Restaurants, Travel, Schools, Real Estate, etc. Occasionally we experiment with more “newsy” subject matter, but those covers have typically fared poorly on newsstand. And more specifically, our covers almost never feature actual people, except in cases where they’re fairly anonymous, eating in a restaurant or hiking a mountain; our readership responds better to …read more
Via: A Photo Editor