New outdoor medium launched by WPP
WPP launches a new medium called Schematic touch that could provide opportunities for Stock Media companies.
“There’s a huge and untapped potential to build brands and delight customers by creating useful and engaging experiences in public places,” said Trevor Kaufman, CEO of Schematic.
Among the first projects for the new unit will be a multi-location, intelligent multi-touch kiosk initiative for a major retailer, a redesigned business center for a global business-to-business client, and an interactive experience for a well-known museum.