iStockphoto introduces microdonations

iStockphoto has launched a program that will allow clients, contributors and employees to make micro-donations to charities from their website. It is launching the program in partnership with Benevity Social Ventures. The initiative will be implemented in stages. Here are some of the possible elements that will be introduced over the coming months:

• iStock making a charitable donation on every purchase of select credit packs, up to a total of $500,000 in 2010.
• Enabling artists to contribute royalties to their chosen charities
• Providing clients with the ability to add a “top-up” donation to any purchase
• Delivering a unique workplace giving program for employees.

iStock also wants to partner with strategic sponsors who can match donations later in the program.