Microsoft, Google and Yahoo unite on online ad-approach

LONDON – The UK’s biggest online players, including Microsoft, Google and Yahoo!, united today to convince brands that behavioural targeting is the only means of running a successful online ad campaign. But they still have some way to go to get advertisers on side.

Introducing the summit at Microsoft’s London headquarters, Chris Maples, sales director at Microsoft Advertising, labelled it “the biggest collaboration between market leaders” on behavioural targeting.

via Rival web giants unite to sell ad targeting to brands | Digital Advertising | Revolution.