2013 December Creative Research: Real People, Real Lives

By Corbis

The reality trend is here to stay. While we’ve talked about the need for visuals depicting real people in the past, it’s a topic that’s gaining more attention from advertisers and consumers alike. As more people look for reflections of themselves in advertising, marketers are responding with ads depicting fewer size-0 models and celebrities and more real people and relatable moments. However, it’s not just about real people, but real families and real situations – everything from blended families and single dads to gay and interracial couples in everyday moments. By depicting scenes that more accurately reflect modern society, …read more

Via: Corbis blog