A big head, tiny hips, news travelling fast and an apology

This is about how Ralph Lauren got itself in trouble as the result of a very bad photoshop and a response to the story that was, shall we say, not too well thought through. By mis-interpreting the power of sharing and commenting on stories on the web the company actually ensured this got even more attention. This has been covered by numerous sites, most of which are listed below. It’s a perfect example of companies keeping control over controversial communication and news travelling fast and uncontained over the web. Check out any of the sources below for the full story about the now infamous Ralph Lauren ad of a women who’s head is bigger then her hips. We’re only small and don’t want to receive sollicitors letters so check out the picture on the other sites..

Here’s the apology that Ralph Lauren ultimately sent out:

“For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”

PDNpulse | Photoshop disasters | Huffington Post | ABC News | Boing Boing