Use downturn to displace established players; AOP Summit 2009

The summit of the AOP (Association of online publishers) has taken place in London this week. Brand Republic reports on some of the subjects that have been discussed.  You can also follow the comments about the event on Twitter and see video’s here. The Brand Republic article contains links to more detailed information about the the subjects that were debated.

“The event this year focused on themes such as social media, charging for content, mobile apps, online video, and maximising ad revenues. It was opened with a keynote speech by Channel 4 chairman Luke Johnson, who called on delegates to see the downturn as an opportunity to innovate and displace established players.”

via AOP Summit 2009: full coverage of the day – Brand Republic News – Brand Republic.