Fotolia vs Advertising – Fruit Lickin’ Campaigns

OK it’s not the same fruit (a strawberry on Fotolia, a tomato in advertisements), but this is exactly the same concept using the same visual identity. And what a tasty lookalike! The first campaign was for the “Swiss fresh burger”, and the second one is from a Swiss advertising campaign. Is it inspiring, plagiarising, or a fruit smoothie mix? I’m not sure; the fruit got my tongue!