How to use a YouTube accident as great advertising

The original security video of a 62 year old lady doing a rather unfortunate parking job and then leaving the scene received close to1,6 million viewers on YouTube in about a week (the indicent happened on the 2nd of October). In an interesting response Hyundai Canada decided to use that audience to launch their response to the first video that saw one of their brands cars crushed. Here’s an interesting way to reach out to new audiences on new media platforms.

Hyundai’s response:

Hyundai wanted to help and this video shows what happened. We went to find the owner of the Hyundai that was the victim of the bad park job and as a random act of kindness, we gave the owner, Todd Jamison, a free car, a brand new 2010 Hyundai Elantra Touring! Todd said ‘Wow’ a lot and ‘That’s fantastic!’ We gave a great car to a great guy