iAd new opportunity for photography and video companies?

In a move to challenge Google’s firm grip on online advertising Apple is launching the iAd . While not much is known it’s described as a major initiative for Apple. The iAd will live in apps, or applications that are used on both the iPhone and iPad. When clicked the ad reveals various levels of information.

Apple says it wants to change the quality of advertising. Now that magazines are flocking to the iPad and the first creative advertising uses are showcased, the iAd is yet another way imagery and video can be licensed and applied.

The big question remains; are (stock) photography sellers prepared to offer relevant, sensible and fast licensing and sales models for what is clearly a growing market. What do you think? Is the industry ready to serve up content for these new applications?