(Instant) Film Is Not Dead: Fujifilm Sees Strong Sales of Instax Cameras
Just last month, we noted how Fujifilm was putting a number of films on the chopping block. But according to an investor presentation, the company is still doing a brisk business in instant cameras.
What accounts for the rise in sales? According to Fuji, it’s thanks to young girls ages 10-20, who grew up in the digital age and see making instant prints as a “fresh experience.”
Whether they will continue to do so in the future remains to be seen, but those still using film appear to be having fun, so it’s bound to endure …read more
Via: PDN Pulse
