Magazine publishers plan digital storefront

Following many discussions and Googles’ introduction of Fast Flip  for newspapers, magazines are starting initiatives to package their content differently online in an effort to add value.

“Time Inc is leading an industry-wide joint venture to create a digital store for magazines as a way for publishers to avoid surrendering their digital future to the likes of Amazon.com or Apple.

The new service, as yet unnamed, would serve as a digital storefront for magazines, possibly newspapers and other publications and is expected to be announced in about a month. The launch is planned for 2010, people familiar with the plan said.”

via FT.com / Media – Magazine publishers plan digital store.