November Creative Research: Innovative Aging

By Mike Spear When we think about technology, mobile devices and the latest new apps, it’s often in tandem with youth culture and the notoriously tech-centric Millennial generation. These associations are inescapable as media and advertisers seemingly share a common fascination with how technology and young people are changing the world. Now, innovators are shifting their attention to the aging global population and responding with new websites, services and apps aimed at meeting the needs of more mature consumers. Interestingly enough, many of the most popular services are modeled after Millennial-leaning ideas. Lift Hero, for example, models itself after the widely popular Uber …read more

Via: Corbis blog