PhotoPlus Expo 2015: John Keatley on Thriving in Business, Marketing and Style

By Conor Risch

In his seminar, “Learning to Thrive as an Artist: Business, Marketing and Style for Photographers,” during PhotoPlus Expo this past week, Seattle-based commercial photographer John Keatley neatly summed up one of the themes of the 2015 PhotoPlus Expo conference: In a market in which technically proficient, beautiful photography can be and is created by the masses, professional photographers are “hired [by commercial clients] to create something scarce.” Personal style and vision are essential, in other words. “Anyone can learn to master technique,” Keatley says. “No one can replicate your decision-making process.” The talk was an abbreviated version of <a target=_blank …read more

Via: PDN Pulse