Pricing and Negotiating: In-Store Lifestyle Shoot for a Retailer
Craig Oppenheimer, Wonderful Machine
Shoot Concept: Lifestyle images of families shopping and interacting
Licensing: Unlimited use of 20 images for 3 years
Location: A retail store on the West Coast
Shoot Days: 1
Photographer: Southern-based lifestyle specialist.
Agency: None. Client direct.
Client: A Midwestern-based retailer specializing in children’s products
Here is the estimate:
Creative/Licensing: The client proposed a very ambitious shot list describing various scenarios featuring parents and children interacting with products in their store. After a conversation on what was accomplishable in one day and determining which shots were just “nice to have” as time allowed, we settled on 20 images to initially be licensed for three …read more
Via: A Photo Editor
