Pricing & Negotiating: Architectural Images For A TV Commercial
by Craig Oppenheimer, Wonderful Machine
Shoot Concept: Exterior architectural images of 20 restaurants
Licensing: Use of all images captured in multiple broadcast television commercials
Location: 4 cities on the East Coast
Shoot Days: 7
Photographer: Architectural and portraiture specialist
Agency: Medium-sized, based in the Northeast.
Client: Large restaurant chain
Here is the estimate:
Creative/Licensing: The ad agency was in the process of creating a series of TV commercials, and wanted to feature still images of the exteriors of their client’s restaurants within the spots. They anticipated that there would be up to five restaurants in each of the four cities where their client had locations, and with …read more
Via: A Photo Editor
