Pricing & Negotiating: Studio Portraits for a Pharmaceutical Manufacturer
By
Jess Dudley, Wonderful Machine
Shoot Concept: Studio portraits of 6 professional talent
Licensing: Advertising and Collateral use of all images captured, in perpetuity
Shoot Days: 1
Photographer: Up-and-coming portrait photographer
Agency: Mid-sized, based in NYC
Client: Pharmaceutical manufacturer
Here’s the estimate:
Budget: Usually when I’m quoting on a job, I ask the art buyer if they’ve established a budget for the project. Not that I don’t know what things should cost, but if a client already knows how much money they have to spend, it allows me to concentrate on figuring out how to make the shoot work for that price rather than also trying to figure
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