Who controls the package wins

This blog post explains why Google Fast Flip is an initiative that Publishers need to follow carefully. This, and other articles focus on the packaging of news and articles as a way to differentiate one publisher over the other. These new forms of publication also need to be watched by Stock Media/Fast Media companies as their content will be published in ever new shapes and formats.

“It doesn’t matter so much whether Google succeeds or fails with this particular experiment. What matters is that they are trying to solve the right problem.

The challenge for media companies is not to figure out what to do with their content — content in and of itself doesn’t matter. It never has.

It’s all about the package.”

via Content Doesn’t Matter Without the Package – Publishing 2.0.