Brutal market needs new revenue streams
In the ongoing debate about paying for content online the Guardian talked to the CEO of the Financial Times, a newspaper that has experimented with online pay models and is allready charging for content.
Newspapers can and should find ways to charge for online content if they are to safeguard the future of quality journalism, the Financial Times chief executive, John Ridding, has said.
Stoking the debate over paid news content and the survival of newspapers, Ridding said newspapers need to abandon a “free is good” doctrine, work out what sets them apart and how they can charge for it, whether it be sports coverage or columnists. If they do not, revenues will continue to suffer.
“I fundamentally believe readers are willing to pay for quality journalism,” Ridding told MediaGuardian.co.uk.