Charging for (some) online content starts at Times and Sunday Times

Following the heated debate over the past months newspapers are making the first moves in trying out revenue models for their online content.

“The Times and the Sunday Times have launched a membership scheme offering their readers special offers and access to exclusive events in return for a £50 annual fee.

The initiative, called Times+, is designed to develop new revenue streams by rewarding readers’ loyalty.”

via Times and Sunday Times target regular readers with membership scheme | Media | guardian.co.uk.