Getty Images appointed as an Official Media Partner of Pride in London
Getty Images, a world leader in visual communication, today announces that it has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection of content for Pride in London to reference in years to come.
Under the official designation, Getty Images will deploy its elite roster of expert news and entertainment photographers and videographers – who have a long history of covering Pride events – to cover the Pride in London parade on 7th July, and the Pride in London Gala Dinner on 5th July.
All imagery will be distributed across Getty Images’ industry-leading platform, bringing the diversity of this year’s celebrations in London to audiences in every corner of the globe. Getty Images will also create a digital asset management system (DAMS) for Pride in London, facilitating the easy storage and sharing of their content across social media and owned platforms. The DAMS will also serve as a permanent platform for Pride in London to access imagery and video from these events for future use.
Dawn Airey, CEO at Getty Images – who was recently named PWC Business Leader of the Year 2018 Award at the DIVA Awards – said, “Pride in London is a cultural moment – and movement – of great importance to us all. It’s a time when Londoners come together to celebrate individuality and inclusivity and when we are reminded of what really matters – human connection and community. We could not be prouder to support this event and the LGBT+ community by documenting this important moment and taking it to global audiences.
“At Getty Images, we care passionately about elevating diverse voices through imagery, and evolving the representation of LGBT+ people is a key part of this. Imagery has a unique power to effect change, creating positive awareness and breaking harmful stereotypes and we hope our involvement in some way can contribute to a more positive and empowering representation of this community.”
Asad Dhunna, Director of Communications for Pride in London said, “Every year we are overwhelmed by the support we are offered as Pride in London continues to grow and we continue to push for LGBT equality. We ensure our partners support the community in an authentic way and are very pleased to be working with Getty Images this year. In tandem with our fantastic team of volunteers, we can’t wait to see all of the photos and videos of this year’s Pride Festival events and of course of the Parade.”
Images captured as part of the Pride in London partnership will be live here from 7th July