Getty Images preparing for Olympic games
Getty Images has released more details about their involvement in the 2010 Vancouver Winter game. As the Photographic Agency to the International Olympic Committee (IOC) for the twelfth consecutive games, Getty Images will cover all aspects of the Vancouver 2010 Olympic Winter Games (February 12-28), often providing clients with near-instant access to some of the most important moments of the Games.
“Getty Images is delighted to once again partner with the IOC to capture all the defining moments from the Vancouver 2010 Olympic Games,” said Jonathan Klein, co-founder and chief executive officer of Getty Images. “The Olympic Games is the most heralded sporting event in the world and has made an indelible impression in our collective memories with its visually rich history. Our photographers’ dynamic and original perspective on winter sports, gained over the years from their exceptional experience, will ensure our customers have the best and most relevant imagery to bring Olympic Games history to global media each day, as it happens in real time.”
Getty Images will deploy 26 renowned sports photographers. The collective team, including support staff and editors, will generate up-to-the-minute images through the very latest in fiber-optic technology, requiring teams to lay 18 miles of fiber-optic cable in order to upload – within minutes – more than 1,000 images daily
“The photographer’s role at the Olympic Games is to document the awe-inspiring accomplishments of the athletes shaping Olympic history and share those achievements with the world,” said Adrian Murrell, senior vice president of global editorial for Getty Images. “As digital photography evolves, the time between the shutter snap and the distribution of the image is steadily decreasing. As recently as 1992, Olympic Games photographers were developing and drying film in hotel rooms — today, those same photographers can transmit digital images to the world within minutes of pushing the shutter.”
In addition to the official designation with the IOC, Getty Images is also the Photographic Agency of the United States Olympic Committee (USOC) and Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC). Getty Images is currently chronicling the Olympic Torch Relay as it travels across Canada, visiting more than 1,000 communities before it lights the Olympic Cauldron on February 12, 2010.
Getty Images is also appling its archive of Olympic photographers, dating from the most recent Games in Beijing to the 1896 Games in Athens.