Integrating video and text in features

Photographer William Hereford has created a great demonstration of how to use video and text in features on iPad-like devices. In this demo video is not taking a backseat to photography, instead it becomes an integral part of the article. This is a great example on how video could move from being an afterthought in these types of media to being central to the story. 

Cooking Dinner Vol. I from William Hereford on Vimeo.