Most iPhone apps not used for long
“Just two thirds of iPhone apps are used more than 90 days after they are first downloaded, raising questions over their value as brand building tools, finds research.”
A study from mobile analytics start-up Flurry shows that despite the 2 billion downloads racked up by the App Store since its launch, iPhone apps have a relatively short shelf life.
via iPhone apps have shorter shelf life than X Factor contestants – Digital News – Brand Republic.