Not a cat in hell’s chance on charging for online content

The CEO of Future Group Stevie Spring does not agree that raising paywalls for general online content has a future. In fact, she used some pretty strong words to describe this possibility. This contrasts with a growing number of companies experimenting with paywalls.

“If you can get it free and it’s as good as a substitute, and it’s as easy to get to, that challenge is monumental, particularly in the UK where you have got a fantastic BBC news. In general news, there’s not a cat in hell’s chance [of charging],” she added.” via Charging for mainstream news online will not work, says Future chief exec | Media | guardian.co.uk.