Pricing & Negotiating: Shooting Real Patients For Regional Hospital Advertising
by Craig Oppenheimer Wonderful Machine
Shoot Concept: Portraits of real patients against a seamless background in a studio and environmental portraits at a single location
Licensing: Advertising and Collateral use of eight images for one year, geographically limited to two states in the US
Location: A studio and a house located in the Northeast
Shoot Days: Two
Photographer: Portraiture specialist based in the Midwest
Agency: Large NY-based agency
Client: Large hospital based in the Northeast
Here is the estimate:
Creative/Licensing:
The concept for the shoot was pretty straightforward. The agency wanted to photograph four former patients of the hospital in a studio against a seamless background with minimal …read more
Via: A Photo Editor
