Sorell supports Murdochs’ pay for content plan

The Telegraph reports on the latest Speech of WPP CEO Martin Sorell where he supports Ruper Murdochs heavily publicised plans to start charging for content online.

Speaking today in Athens at Stream 2009, the annual invitation-only technology and media conference organised by WPP Digital, Sir Martin said: “[Rupert] Murdoch is absolutely correct to try and get people paying for content – it is critical for traditional media businesses as there is not enough advertising to support these models anymore. Getting consumers to pay for content they value is key. We have to find those areas.”

via Sir Martin Sorrell: Rupert Murdochs pay wall plan is right – Telegraph.