The fun theory has another great winner

The funtheory has another winner. For 2009/2010 the winner of the award that aims to change people’s behaviour in fun, engaging ways is by Kevin Richardson. He proposes a way to reduce speeding by rewarding good behaviour instead of punishing the bad. Have a look at the idea here or on the fun theory website for more great ideas like the piano stairs that we featured here earlier.

Idea: Rewarding Speed Limit Signs – Submitted by Kevin Richardson (USA).

Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.

http://www.thefuntheory.com/