Thought Equity Motion Powers Video Vault
Video Platform Throught Equity Motion is powering the ACC Vault, an online video archive of the Basketball organisation, the Atlantic Coast Conference
PRESS RELEASE
The Atlantic Coast Conference (ACC) and Raycom Sports announced today the launch of the ACC Vault (www.theACC.com/vault), an online video archive of full-length, classic Tournament and regular season men’s basketball games from all 12 ACC member institutions. With a comprehensive and easy to navigate design, the ACC Vault will allow fans to access and view many of the greatest television moments in ACC Basketball history. The ACC Vault is powered by Thought Equity Motion, a leading provider of video platform and rights development services.
The ACC Vault features video dating back to 1983, including the ACC Tournament Championship Game from every year. The games have been coded within the ACC Vault in play-by-play detail, enabling fans to jump to specific game moments, view the video, and share via Facebook, Twitter, email and other social channels. Users can also explore categories such as great blocks, great finishes, and ACC Stars. In addition to games, the Vault includes special features, such as classic interviews with iconic coaches and players. After launch, a selection of “Instant Classic” games from the 2010-11 ACC Men’s Basketball Season will be added to the site.
“This is another exciting initiative for the ACC and we’re pleased to give fans a new way to experience our rich ACC Basketball history,” said ACC Commissioner John Swofford. “The ACC Vault ties our rich collection of great games to the current season’s action and presents our tradition of excellence in an innovative way that will be a resource for fans, media, bloggers and our member institutions.”
The ACC Vault includes a Video Media Guide & Link Database, which provides direct URLs to every moment within the site. Sports writers and bloggers can access this database and link to relevant moments in articles and blogs.
“With the launch of the ACC Vault, Raycom Sports and the Atlantic Coast Conference are increasing fan engagement and building new traffic to our digital properties around some of the most timeless moments in ACC Basketball History,” stated Colin Smith, Vice-President of Distribution & New Media for Raycom Sports. “Raycom Sports and the ACC are committed to utilizing cutting edge technologies in order to deliver engaging experiences for ACC fans. Our goal is to ultimately make the ACC Vault the Official video resource guide of ACC Basketball.”
The ACC Vault’s extensive metadata enables fans to search for and share exact moments within games, for example:
- Steve Hale hits Michael Jordan for an alley-oop against UNC’s arch rival Duke in 1984
- Georgia Tech completes an amazing comeback scoring 5 points in 5 seconds to defeat UNC in 1989
“With the launch of the ACC Vault we’re leveraging rich metadata and delivery tools to drive new sponsor value and extend the ‘life’ of the men’s basketball season to connect to fan interest year-round,” said Kevin Schaff, CEO & Founder of Thought Equity Motion.
To explore the ACC Vault, visit www.theACC.com/vault. To learn more about Thought Equity Motion’s technology that powers the ACC Vault, visit http://platform.thoughtequity.com/acc_vault.