What New Federal Trade Commission Guides Mean For Instagram Influencers

By Conor Risch

The Federal Trade Commission (FTC) has issued new guidelines regarding paid endorsements that photographers should be aware of—especially if they’re being paid to promote products on their Instagram feeds. This summer the FTC updated Guides to Section 5 of the FTC Act to add guidelines about how “Instagram influencers” and bloggers should identify any company or product they’ve been paid to promote.

Put simply, the Guides insist that if you are being compensated to endorse a company, product or event, you should say so. “The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and …read more

Via: PDN Pulse