26th Golden Drum Festival Is Open For Entries And Registrations!
26th International Festival of Creativity Golden Drum will once again take place at the Slovenia’s coastal town, Portorož. Hotel Slovenija will host Golden Drum’s friends, united under the slogan “Creativity 4 Change” from 17 to 18 October 2019.
Entry submission is now open until 13 August 2019, that being also the deadline for more favourable than ever Early Bird delegate registrations. Mastercard, partner of the second edition of the cashless Festival, enables even friendliest prices also this year.
Works entered in the WHY section will be judged by a jury led by Álvaro Rodrigues, Chief Executive Officer & Chief Creative Officer, Fullpack, Rio de Janeiro, Brazil, where Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA, will overlook the judging of entries entered in the WHAT section, each together with 10 amazing professionals.
The tradition of the Young Drummers Competition continues, this year together with the Slovenian Tourist Board, with whom we will invite to take part in the competition Young Drummers under 30 years of age from 57 countries. More will be announced very soon.
With small changes in the length of the programme and faster and more dynamic formats of the talks, Golden Drum brings the festival programme closer to those who consider time a rare commodity. Over two days the Golden Drum stage will welcome around 40 international speakers who will talk about actions that drive positive change in different fields and will be turning our focus to advertising for the better of tomorrow. First of them are already known.
CREATIVITY 4 CHANGE
As change is the only constant, creativity is one of its most powerful drivers. We are aware how important it is to think globally, but also how crucial it is not to lose touch with the spirit of the place and act locally, where all the changes really commence.
The creative industry has developed and became much more than just a sales generating machine. We are increasingly more aware of all the ways we can light up, contribute and give back to our society. The potential for making a difference in the world by driving positive change, engaging and highlighting topics which are in most different ways relevant to the society as a whole, is tremendous.
The Golden Drum Festival wants to inspire and empower creative thinking and action for positive change in many different ways, shining a light on it through its competition and congress program. With the slogan Creativity 4 Change we are turning the focus to advertising for the better of tomorrow.
Be a part of this change!
THE AWARDS STRUCTURE
The Golden Drum Competition is the official competition of the festival. The Competition and Awards are open to all agencies, advertisers, clients, design or production houses, media companies and others involved in the creation or production of marketing communications, registered in the following countries: Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Cyprus, Estonia, Finland, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan.
The Golden Drum competition is divided into two main sections WHAT and WHY. Each section is subdivided into groups and categories that reflect the latest trends in the advertising and creative industry. Both sections are judged by International Juries, featuring top industry professionals.
SECTION WHAT
The key question that the jury will be asking is WHAT is outstanding about communication solution in the chosen form and WHAT is the added value of its’ execution.
In the world of countless messages reaching us through various new media in always new forms, it is more important than ever for traditional media solutions to be great in order to be seen and recognized. The most important question is ‘What?’ Is it a brilliant, never seen before idea? Is it an insightful new angle on a difficult subject? Is it a ground-braking execution and production value? Your entries will be judged following the criteria of the best solution and its most efficient implementation.
The WHAT section primarily focuses on individual works that are moving frontiers in the traditional groups Film, Print, Out of Home, Audio, Digital & Mobile, Design, Innovation and Craft.
SECTION WHY
The key question that the jury will be asking is a reason WHY does this work exist?
In today’s world where we are facing thousands of different messages, having access to so many products and services, we as consumers ask ourselves why one would choose one product or service over others. The most important question is ‘Why?’. Is there a unique reason for product or service invention or introduction, a brilliant insight, relevant meaning or purpose, the most important driver which helped creative teams to think of a brilliant piece of communication?
The jury will observe the communication as a whole from that perspective so even beautifully crafted communication but without a brilliant answer to Why, won’t count in this category.
The section questions the end goal of any intervention in the communication landscape by dividing them in the groups Integrated, Activation, Brand Building, Functional Efficiency, Content, Engagement, Genius Loci / Local spirit and Social Good.
WHAT’S NEW
There is a new award added to the Golden Drum awards line-up this year!
Local spirit group renamed into Genius Loci/Local spirit has been elevated to a new and highly appreciated award in the region, emphasizing and celebrating the distinctive cultures.
The competition of the festival strives for more clarity and relevance; therefore, it introduces new groups and some renamed existing ones.
The major changes in this year’s competition in the section WHAT are:
- categories in groups Film, Print, Out of home and Audio have been refreshed and merged
- in group Digital & Mobile is a new Ecommerce category and category Websites and micro sites is now Websites, micro sites and apps
- group Design is back!
- group Innovation is moved from section WHY to section WHAT and will focus on WHAT is outstanding about the communication solution in the chosen form and WHAT is the added value of its’ execution
The major changes in this year’s competition in the section WHY are:
- Integrated group was moved from section WHAT to section WHY and is searching for a really brilliant insight, relevant meaning or purpose of the chosen communications
- Content group previously known as Entertainment group also has a new category Influencers and is added for elevating and defining the growing importance of influence marketing
- former group Reach was renamed to Engagement and moved to the WHY section
- there are now only two categories in group Social Good: Non-profit social good for charity and non-profit cause marketing that promote general awareness and encourage critical thinking and community engagement and Profit social good for corporate social communications and responsibility campaigns
This year’s competition also brings a new point system for awarded series.