Advertising spend taking hits but may be improving
NEW YORK (AdAge.com) — Nobody ever mistook the first half of this year for a good time, but a Nielsen report last week shed sobering light on just how bad it’s been.
U.S. ad spending dropped 15.4% from the first half of 2008, Nielsen said, for the biggest plunge since it company started calculating these figures in 2002.
But the numbers at least provided a new way to sum up, and an opportunity to bid farewell to, six months of notably bad times. The only good news is: The second half is looking, thank heaven, like an improvement.